3, and it had more than 2.1 million views Monday. The Minneapolis-based retailer worked with actor Will Smith to surprise shoppers using self-checkout with jokes, pranks and free gift cards. Like the new Disney stores and the new Good & Gather food line, the loyalty program is another way Target is trying to connect with shoppers. "With no membership fee required, Target shoppers can access these new benefits, like early access to special sales and personalized savings, without any pressure on their wallet," Skirboll said. Sara Skirboll, the shopping and trends expert at RetailMeNot, said the program is a great way for Target to compete with Amazon Prime. Target's longtime savings tool, Cartwheel, is now built into Circle and still has hundreds of discounts daily.
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